Q4 2020 Fitness App Trends in Australia: Top Performers on Unified Platform

In the fourth quarter of 2020, the fitness and weight loss app category saw varied trends across the top applications in Australia. Data sourced from Sensor Tower offers a comprehensive look at how these apps performed on the unified platform, combining both iOS and Android metrics.

MyFitnessPal: Calorie Counter showed a declining trend in weekly active users, falling from 348K in the last week of September to around 316K at the year's end. Downloads fluctuated, peaking at 15K in the last week of December. The app's revenue trended downwards from $93K to $81K in the same period.

Another popular app, Fitbit: Health & Fitness, experienced a rise in revenue, from $34K to $55K, while weekly active users saw a growth from 190K to 223K in the final weeks of December. Downloads saw an extraordinary jump to 44K in the third week of December, before settling at 22K.

Strava: Run, Bike, Hike observed an increase in revenue from $39K to $46K over the quarter. Downloads had a notable surge to 11K in the final week of December, while weekly active users increased from 210K to 257K, indicating a strong finish to the year.

The app Kic: Health, Fitness & Recipes saw a revenue increase in the final weeks, from $32K to $34K. Downloads more than doubled to 2K in the final week of December, and weekly active users increased slightly from 6.9K to 8.1K.

Lastly, Centr: Workouts and Meal Plans showed a mixed revenue trend, ending the quarter at nearly $13K. Downloads spiked to 5.7K in the last week of December, and active users increased significantly from 32K to 47K.

These performance metrics underscore the dynamic nature of the fitness app market in Australia. For more detailed insights, readers can explore the comprehensive data available on Sensor Tower.